AmorePacific, one of the leading cosmetic companies in S. Korea, says its high-end herbal medicinal cosmetics brand ‘Sulwhasoo’ has rolled out the Sulwhasoo First Care Activating Serum EX, the fourth generation of the Sulwhasoo First Care Activating Serum.
The Sulwhasoo First Care Activating Serum, the first herbal medicinal boosting essence in the nation, has been one of the longest-running best sellers since its launch back in 1997. The Sulwhasoo First Care Activating Serum, Sulwhasoo’s signature product that has never stopped its evolution, has introduced the concept of applying a boosting essence to the face during the first stage of skincare.
The application of new technology called “PREXtract Process™,” which increases the number and content of active components of 'JaEumDan,' (the patented major ingredient of the Sulwhasoo First Care Activating Serum) makes the fourth-generation Sulwhasoo First Care Activating Serum an improvement on its predecessors. By further boosting the efficacy of JaEumDan, the Sulwhasoo First Care Activating Serum EX provides much stronger skin-boosting effects, while helping the skin maintain its ideal pH balance.
Though the Sulwhasoo First Care Activating Serum EX is laden with a higher concentration of ingredients, it still offers a light, non-greasy and non-sticky texture and quickly absorbs into your skin, leaving it feeling fresh, revitalized. Design-wise, it is contained in a curvy white porcelain bottle with a sleek shoulder line.
Go to Sulwhasoo’s YouTube channel (www.youtube.com /sulwhasookorea) to watch the Sulwhasoo First Care Activating Serum EX X Media Art.
By Kim Min-ji
