AmorePacific, South Korea's largest cosmetics maker, has become the first Korean company in the beauty and health industry to be listed on the Dow Jones Sustainability World Index (DJSI World) and the DJSI Korea for six consecutive years.
The DJSI, a global standard for corporate sustainability, evaluates the sustainability performance of the largest 2,500 global companies by market cap, measuring their economic, social and environmental impacts.
According to the 2015 results of the annual DJSI, AmorePacific did well overall in the economic, social and environmental categories and, more specifically, excelled in CRM (Customer Relationship Management), ethical management and environmental management.
Since 2008, AmorePacific has been running “Beauty Points,” the integrated companywide membership program that covers all the cosmetics brands and channels of the company.
Offering customers beauty points with every purchase made in all AmorePacific stores, the company has been improving customer satisfaction. In addition, it studies customer consumption patterns and purchasing behavior based on analysis of its integrated global customer databases. And it has been keen on CRM activities to retain and communicate well with its customers.
Since AmorePacific declared its commitment to ethical management in 2003, all the members of the company have continued to practice healthy business ethics. In 2014, such endeavors towards ethical business practices spread to its overseas subsidiaries in China, Japan and the US.
AmorePacific set up its sustainable management system in 2008. Since then it has been forging ahead with a four-fold strategy for sustainable development (in the areas of CRM, the environment, employees/partners and CSR) under the vision “Beauty for Good, Asian Beauty Creator.”
