Samsung Leads Flat Panel Industry in Units Shipped, but Industry Revenues Still Fell
Samsung Leads Flat Panel Industry in Units Shipped, but Industry Revenues Still Fell
  • DisplaySearch
  • 승인 2009.02.04 09:45
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AUSTIN, TEXAS, February 3, 2009—Results of DisplaySearch’s large-area (10” and larger) TFT LCD survey for Q4'08, as reported in its Quarterly Large-Area TFT LCD Shipment Report, indicate that shipments reached 93.5 million units, a decline of 19% Q/Q and 17% Y/Y. Due to drastic cuts in panel prices, large-area TFT LCD revenues fell 33% Q/Q and 48% Y/Y, to $12 billion. Slow market demand in Q4’08 led to reductions in capacity utilization across all applications as shown in Table 1.

Table 1: Q4’08 Large-Area TFT LCD Shipments by Original Specification and Application (Millions)

Original
Specification*
Application
Q3’08
Shipments
Q4’08
Shipments
Q/Q
Growth
Y/Y
Growth
LCD Monitor
LCD Monitor
43.4
33.8
-22%
-27%
LCD TV*
2.5
1.7
-32%
-43% 
Notebook PC**
Notebook PC
38.5
30.7
-20%
-5%
LCD TV
LCD TV
28.4
24.8
-12%
-12%
Others
Others
3.2
2.4
-24%
-29%
Total  
116.1
93.5
-19%
-17%

Source: DisplaySearch Quarterly Large-Area TFT LCD Shipment Report
* Original specification indicates the panel specification at the time of shipment. Some panels specified for LCD monitors are used for LCD TVs.
** Notebook PC panels include mini-note (also called netbook) PC panels of 10.x”.

DisplaySearch also revealed details of market performance for 2008 as a whole. Total shipments of large-area TFT LCD panels reached 439 million in 2008, 11% growth from 2007. Shipments of panels for notebook PCs grew by 22% Y/Y, and shipments of TV panels grew by 20% Y/Y. If LCD monitor panels <26” for use in LCD TVs are included, LCD monitor panel shipments were basically unchanged from 2007 to 2008. However, excluding <26” monitor panels used for TVs—a segment that grew 54% Y/Y—shipments of LCD monitor panels declined 2% Y/Y. Table 2 shows 2008 large-area TFT LCD shipments by original specification and by application.

Table 2: Large-Area TFT LCD Shipments by Original Specification and Applications in 2008 (Millions)

Original
Specification*
Application
2007
Shipments
2008
Shipments
Y/Y
Growth
LCD Monitor
LCD Monitor
177.4
173.6
-2%
LCD TV*
6.6
10.1
54% 
Notebook PC**
Notebook PC
114.1
139.5
22%
LCD TV
LCD TV
86.2
103.4
20%
Others
Others
12.6
12.5
-0.3%
Total
 
396.9
439.2
11%

Source: DisplaySearch Quarterly Large-Area TFT LCD Shipment Report
* Original specification indicates the panel specification at the time of shipment. Some panels specified for LCD monitors are used for LCD TVs.
** Notebook PC panels include mini-note (also called netbook) PC panels of 10.x”.

Large-area TFT LCD revenues reached $72 billion in 2008, a 1% decline from 2007. All but three of the 19 large-area TFT LCD panel makers saw revenues decline from 2007 to 2008. Samsung Electronics’ large-area TFT LCD revenues grew by 9% Y/Y, CMO’s by 10% and Sharp’s by 17%. The other top producers had Y/Y revenue declines, including LG Display down 2% and AUO down 12%.

In 2008, Samsung Electronics ranked #1 in large-area TFT LCD panel revenues with sales of $18.5 billion and a 25.7% revenue share, according to DisplaySearch findings. LG Display was #2, with $14.6 billion in revenues and a 20.3% sales share. AUO was ranked #3 at $12.3 billion and a 17.0% share. In 2008, Samsung also took first place in units and area shipments. LG Display and AUO were second and third, respectively. Taiwan remained the largest supplier of large-area TFT LCD panels in 2008, but its unit share fell to 44.1% from 47.2% in 2007. Korea’s share grew from 40.3% in 2007 to 43.5% in 2008.

Shipment rankings by application varied. Samsung led in LCD monitor panel shipments, with a 17.6% market share, followed closely by CMO with 17.5% and LG Display with 17.0%. LG Display led in shipments of notebook PC panels, with 30% share, closely followed by Samsung with 29%. AUO was #3 with 21% share. Not including <26” LCD monitor panels used for LCD TV, Samsung led TV panel shipments with 22%. LG Display followed at 20%, and CMO ranked #3 with 18.4%, followed closely by AUO with 18.3%. Table 3 shows the 2008 shipment ranking of large-area TFT LCD panels by original specification and application.

Table 3: Top Three Unit Suppliers For Each Application In 2008

Rank
Notebook PC
LCD Monitor*
LCD TV
Others
Total
1
LG Display
Samsung
Samsung
AUO
Samsung
2
Samsung
CMO
LG Display
Sharp
LG Display
3
AUO
LG Display
CMO
LG Display
AUO

*<26” LCD monitor panels used for LCD TV are included in LCD monitors.

According to David Hsieh, vice president of DisplaySearch, “We are forecasting that industry utilization will be less than 60% in Q1’09.” The report discloses quarterly shipment targets and plans by panel makers for each application in 2009. Q1’09 shows a 10% Q/Q decline on a unit basis from Q4’08; LCD monitor panels will decline by 9%, notebook PC panels by 11% and LCD TV panels by 10%. “Other applications” is the only sector expected to have Q/Q growth, up 8%, according to panel makers’ shipment targets for Q1’09.

About DisplaySearch
DisplaySearch, an NPD Group Company, has a core team of 59 employees located in Europe, North America and Asia who produce a valued suite of FPD-related market forecasts, technology assessments, surveys, studies and analyses. Visit the DisplaySearch blog to read about how our top analysts are interpreting up-to-the-minute issues that impact the display industry, and join us in this discussion about technology and the flat panel industry. The company also organizes influential events worldwide. Headquartered in Austin, Texas, DisplaySearch has regional operations in Chicago, Houston, Kyoto, London, San Diego, San Jose, Seoul, Shenzhen, Taipei and Tokyo, and the company is on the web at http://www.displaysearch.com/.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers and service companies rely on NPD to help them drive critical business decisions at the global, national and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys and wireless. For more information, visit http://www.npd.com/.


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