Korean alcoholic beverage maker Kooksoondang said Monday that it will launch holiday-themed, limited-edition “Icing Holiday” as more people get together to ring out the old year and ring in the new.
A total of 70,000 cans of the limited edition “Icing Holiday” will hit both domestic and overseas markets.
According to the Korean Makkoli maker, the limited-edition Icing Holiday’s package is adorned with red Christmas tree decorations in order to remind Makkoli drinkers of the cheerfulness and festive mood of year-end parties.
Since the same holiday-themed packaging has been applied to products bound for overseas markets, it is likely to add aesthetic value to exports of one of the nation’s traditional alcoholic beverages.
Since the launch of Kooksoondang’s Icing -- a ready-to-drink (RTD) rice wine (Makkoli) developed to target young consumers -- in 2012, it has found favor with 20-something drinkers.
Kooksoondang has lowered the alcohol content of its Icing to 4 percent so as to compete against beers. Adding grapefruit juice to it, the company created a completely different Makkoli taste by harmoniously combining the sweet and tart flavor of tropical citrus fruit grapefruit and Makkoli’s unique refreshing feeling, similar to that of a carbonated drink.
