Samsung is developing and testing a New Social Network 'Waffle'. The Waffle allows you to post a photo that your friends can annotate by adding their own photos or drawings in a grid surrounding the original.
For example, a travel enthusiast might start a feed with a photograph taken on her latest trip to Tokyo. Then, others might add, say, a digital doodle of a sumo wrestler, a quote about traveling or an image of some beautifully plated sushi. In this way, Waffle offers a new, differentiated service that illustrates multiple points of view to generate a collaborative story.
“Waffle enables users to add their own perspective to someone else’s content, and vice versa,” says Joseph Kim, Creative Leader of the project. “These doodles, images and messages converge into entirely new content.”
