Samsung Electronics gained a larger global share in DRAM and display panel areas but lost some in TVs and smartphones.
According to a business report by Samsung Electronics on April 1, it gained a global market share of 21.0 percent in the TV market in 2015, down 1.6 percentage points from a year ago.
Samsung’s share in the global TV market rose in 2014 from 21.6 percent in 2013 but took a downturn again last year, primarily due to the slump in the world's TV market. The global TV demand stood at 225.8 million units last year, down 2.3 percent year on year.
In the global smartphone market, Samsung’s market share slipped by 1.3 percentage points to 21.1 percent last year from 22.4 percent a year ago. This figure is more than 5 percentage points lower than 26.8 percent in 2013.
Samsung expects its global smartphone market share to rebound as its latest Galaxy S7 series is drawing favorable market responses. In the global DRAM market, Samsung occupied a share of 45.3 percent last year, up 5.7 percentage points from 39.6 percent a year before. Samsung also saw its global share in the display panel market rise to 21.1 percent last year from 20.9 percent a year ago.
