SkyLife's representative stated on December 28 that SkyLife will launch the world's first 3D channel, running for full 24 hours, starting from January 1 sharp. 3 Dimensional (3D) broadcast uses the difference between two retinas of the eyes and makes the screen's image to be perceived as three-dimensional. SkyLife marks the world's first to broadcast 3D channel for 24 hours non-stop and they will bring a variety of contents such as sports, entertainment events, animation, and etc, SkyLife will secure more 3D technologies to expand on their 3D contents through alliance with 3Ality and ElectricSky and other 3D companies abroad. The method of transmitting SkyLife's 3D channel is by passive type, in which it has its' advantage of using the original HD setup box with SkyLife's broadcast system.