Marking the start of a new year, the heads of S. Korea's display makers delivered their messages to perpetuate the display industry's No. 1 status through pursuing customer-oriented marketing strategies and pioneering the development of new technologies. New Year messages from the heads of display makers- including Samsung LCD Business (a division of Samsung Electronics), LG Display and Samsung Mobile Display- were brimming with renewed commitments to cementing their market hegemony by building on last year's impressive performance.
Kwon Yong-soo, CEO of LG Display, said that 2010 would serve as a year to examine where we stand now and to gain more traction in our endeavor to assume the No.1 position in profitability by 2011. In other words, CEO Kwon looks to drive revenue turnarounds at the world's second largest LCD maker by gaining momentum from its rise to one of the leading LCD makers on the heels of last year's successful mass production of eighth generation lines.
The President of Samsung Electronics LCD division, Chang Won-ki mentioned that Samsung Electronics' LCD division is determined to cement its No. 1 status in sales, which has been held by Samsung Electronics for eight consecutive years. In particular, despite the low sales season, Samsung Electronics' LCD Division has drawn up a strategy to aggressively take advantage of special occasions in the first half of this year -such as Chinese New Year, the 2010 Winter Olympics in Vancouver, and the 2010 FIFA World Cup in South Africa. In addition, its new year's playbook features meeting increased demand for LED TVs and boosting R&D activities for high value-added panels like 3D panels and its new business projects like solar cells.
Kang Ho-moon, president of Samsung Mobile Display (SMD), said, building on last year's success in creating OLED (organic light emitting diode) markets, the SMD will make 2010 as an exemplary year for laying the groundwork for future growth at an earlier date. To that end, core business activities such as marketing and R&D will revolve around customers. President Kang added that going beyond mobile displays, he would also set about reinforcing the competitiveness in mass production of TVs to expand markets for AM (active-matrix) OLED.
