On January 5, 2010, at the New Year's speech, the President of KOTRA, Cho Hwan-eik said, "You have to keep your promise, which is exterior." He also, asked the staff to perform perfectly.
President Cho said, "When we have a meeting, we get a lot of various and creative ideas, but it stopped just as a plan, and it did not get a follow-up because of being pressed of time."..."I will completely take care of this in 2010."
President Cho subsequently counted on his fingers to emphasis businesses of this year. That are working for the customer, small and medium enterprise needs and securing new fields such as knowledge, culture, brand, green industry, defense industry and overseas investment.
He also said, "I think it is very important to take a half step ahead than others, and I think that there is no meaning to take a long time to prepare well, you should try to work faster than others."
President Cho said, "KOTRA should have advanced not unrelieved way just like a market presentation meeting in past, but KOTRA need to get a persuasive power that has the impact by leading a market trend and he asked for competition and tension."
