A former information and communication minister, Lee Sang-chul introduces an innovative, revolutionary idea as he gets appointed as the new chief executive of the LG Telecom. He shines light on the management and operating strategy of the LG Telecom, laying emphasis on nurturing its customers by gaining full trust and convincing them how worthwhile its company can offer. LG Telecom is born into a definitive company of its three telecommunications business units-LG Telecom, LG Dacom, LG Powercomm. The merging of these three affiliates has made LG Telecom more influential in South Korean Telecommunications industry. Lee Sang-chul made a speech this morning during his inauguration, stating that his aim for LG Telecom boils down to two specific words-Change and Value.
What he means by a change is that he will strive for the company to work its way out of the conservative telecommunications management and the meaning of value indicates to the company's effort to effectively meet and respond to consumer demands. Moreover, Mr. Lee claimed that this telecommunications management serves as a stepping stone for future businesses that is not confined to telecommunications. To break away from the telecommunications, in particular, means that LG Telecom will not orbit around consumer's calling fees, but self-develop an industrial system that can reform the norm of its company. Such approach runs parallel to Mr. Lee's ideology of going over the top to create a new business structure.
On the other hand, the embedded meaning of Mr. Lee's 'value' gushes out from increasing the effectiveness of the company's management and boosting the synergy effect from the combination of both on and offline industry. Furthermore, he highlighted upon the importance of consumers' roles and contributions to the company and said, "Currently the consumers may only seem to be making phone payments, but they create a foothold for the company to grow". Thus, LG Telecom, under Mr. Lee's strategy, will expand and promote benefits for the consumers and establish a new department that solely focuses on making its' consumers more valuable. LG Telecom speaks out to the consumers that, "The newly merged company will only consider about the consumer's satisfaction and ask any inconveniences and come up with recommendations on where it can improve beforehand. Also, the company will further provide reasonable services to the consumers with full respect and responsibility under the basis of treating every customer on equal terms." Mr.Lee made a comment that today many telecommunications companies are beset by price wars and market saturation hence LG Telecom will open a new chapter for telecommunications industry by keeping an opened mind, opened ears, and opened intellects.
