At CES 2010, Sony introduced its 2010 BRAVIA LCD HDTV lineup featuring its first 3D HDTVs, a new and stylish Monolithic Design Concept, and LED backlighting. Sony says, "Its new BRAVIA line is made up of 38 models ranging in screen sizes from 60 to 22 inches."
Jeff Goldstein, vice president for Sony's television business stated, "Sony's 3D HDTVs leverage the breadth and depth of the company's expertise to create an entirely unique experience at home that draws you closer to entertainment than ever before." He also went on to say, "Sony will continue to own the living room by delivering TVs that work synergistically; both in function and design."
BRAVIA XBR-LX900 Series 3D HDTV
The Bravia won't be Available until this summer. The BRAVIA XBR-LX900 series features integrated 3D functionality, integrated Wi-Fi, BRAVIA Internet Widgets, and screen sizes including 60 (XBR-60LX900), 52 (XBR-52LX900), 46 (XBR-46LX900), and 40-inch (XBR-40LX900).
The screen has a clear surface treatment and a resin sheet sandwiched between a LCD display panel and glass plate. So, that it will help minimize glare. The most fascinating aspect of these new models is the ambient sensor which automatically optimizes the TV's color and brightness according to the room environment and lighting conditions.
