Utility, future food and potential market will be the key for KOTRA to advance in international markets in 2010. On January 7, 2010, at the forum that was about 2010's strategy for global market advancement, held in COEX Intercontinental Hotel, KOTRA's overseas general managers and heads of Korea Business Center said, “With one voice that KOTRA needs to find unknown potential markets and at the same time, need to find future food using marketing strategies which focuses on utility rather than external development. About 500 businesspeople of domestic export enterprises and government officials participated in the forum.
KOTRA presented regional market condition and export increase strategy. The strategy was presented in the morning to developed countries such as United States, Europe and Japan. Newly rising markets such as Middle East, South Central America, India and China was presented in the afternoon.
Cho Hwan-eik, president of KOTRA mentioned the chance factor and threatening factor of global market in his keynote speech. He also spoke about the export condition for this year and it will not be easy. Our exports fought a good fight under the bad economic conditions last year and will compete in 2010 with rival countries to recover its strength.
Cho concluded," I think that it is hard to expect the exchange rate effect that makes a Reverse Sandwich theory. However, if we open a new market faster than others and keep passionate overseas marketing this will make 2010 the best year and the most powerful competitive power."
