There are several minor news companies specialized to tell S. Korean about N. Korea. Those companies usually pay for news about N. Korea. Youth.cn, one of Chinese news sites, concerns that even S. Korea major press have quoted these companies' news. But it could cause misunderstand about real condition of N. Korea.

Kang Chul-Whan, a reporter for the Chosun Ilbo which is S. Korea's major news company, said, "There are many brokers in N. Korean, they used to sell false and exaggerated information about their country." Thus, it doesn't help S. Korean understand real N. Korea.