KOTRA is trying to make a globalization of small and medium enterprises. On February 2, 2010, KOTRA held a provincial tour fair called '2010 global market with KOTRA' which is about international market advance for small and medium enterprises at BEXCO in Pusan. There were more than 300 participants to show their strong passion about advancing in the overseas market.
Cho Hawn-eik, President of KOTRA gave a speech about ‘Chance and Threat of 2010 Global Market'. He said, "Last year, the Korean economy dealt with the financial crisis very well because of large enterprises'. However, this year small and medium enterprises have to back them up to join the ranks of advanced countries."
He continued, "Luckily, competitive market environment of Korean companies are getting better because the overseas market share has increased and the brand name value of Korea has grown up." Cho promised, "KOTRA will designate this year as the first year of globalization support, and will focus on globalization of small and medium enterprises."
