A "Presentation on Strategies to Expand Exportation of Digital Broadcasting and Telecommunications" was held on February 3 at KOTRA IKP building. This conference was hosted by Ministry of Knowledge Economy and organized by KOTRA and Korea Electronics Association. Related corporations such as Beyond Strategy, Samsung SDS, LG CNS and other companies presented their visions and marketing strategies to excel in the global market.
Similar factors that were seen among the presentations indicated that other companies who are willing to expand into the foreign market should not wait any longer. Especially overseas digital broadcasting equipment and the broadcasting system are adopting more cutting-edge technologies. For instance, developing countries like India, Russia, and Africa are building up-to-date systems that can aid in reforming digital broadcasting. Thus, the outlook on digital broadcasting equipment looks upbeat and positive for setup boxes and digital TVs.
According to Yang Byung-Nae, Head of Information and Communications Industry from Ministry of Knowledge Economy, a merge between broadcasting industries and communications corporations will make possible for commercializing and exporting domestic telecommunications to foreign countries. Thus, innovative and a rather unaccustomed strategy will be introduced to attract foreign buyers, which is 'Full Package Deals' that Korea will take full responsibility from construction to operation abroad.
For presenting examples of success stories that have achieved in exporting domestic contents, Kim Sung-soo, deputy department head of KOTRA, introduced Russia. AnyDATA accomplished in exporting CDMA technology to Russia. The factors that drove successful marketing are high risk, high opportunity, challenging with niche products, local adaptation, partnership and win-win strategy, timely delivery, differentiation from existing products, and strong promotion. Currently, KT, Samsung Electronics, and Seowon Intec have procured foreign markets and raised huge profits annually.
It is crucial that conglomerates and small to medium sized businesses expand their marketing strategies in the area of price negotiation, since getting hold of foreign markets are becoming more competitive. Also, companies should take precaution when entering the overseas market because foreign countries, in general, do not allow business development unless its' incentives are focused on public benefits.
