CHICAGO --(Business Wire)-- Feb 24, 2010 announced today that content management software (CMS) providers can capitalize on VUKUNET by getting their customers to register their digital signage networks on the VUKUNET platform. VUKUNET is NEC's new initiative that connects network owners and operators of digital signage with advertising revenue, by giving advertisers and agencies an easier way to buy place-based, digital out-of-home (DOOH) advertising.
"Network operators aren't the only ones benefiting from VUKUNET. The new ad platform gives CMS companies the opportunity to cash in by recommending VUKUNET Ad Manager to their customers," said Ashley Flaska, Vice President of Marketing for NEC Display Solutions. "The great thing about VUKUNET Ad Manager is that it will let CMS companies bring additional benefit to their customers by opening up a new revenue stream."
VUKUNET is an automated ad-serving platform for digital out-of-home advertising. The completely Web-based platform introduces the first universal ad scheduling, playback and reporting engine to the industry.
Digital signage networks can be comprised of any vendor's products, not just NEC's, and existing CMS systems can remain in use alongside VUKUNET. This patent-pending compatibility allows networks that have already invested in hardware and software to use the VUKUNET platform without any additional expenses.
To enroll in the program, CMS companies need to be a part of NEC's Partner Net site, participate in VUKUNET training, and sign a VUKUNET CMS agreement. Details are available at www.necdisplay.com/partners.
