UNION CITY, California, Nov. 3, 2017 /PRNewswire/ Korea IT Times-- Dealmoon, the leading social shopping community for Chinese expats around the world, will significantly expand its annual Singles Day event this year with offers from more than 500 stores. And for the first time, Dealmoon's Singles Day will include offers from Australian brands and stores, along with those from the United States, Canada, the United Kingdom and China. Singles Day is Saturday, Nov. 11.
An estimated 6.3 million Chinese nationals currently live in the U.S., Canada, the U.K. and Australia; most have high incomes and prefer luxury brands and high-end retailers.
"Dealmoon has expanded in step with the diaspora of Chinese consumers around the world," said Jennifer Wang, Dealmoon co-founder and chief marketing officer. "We're meeting their needs wherever they are, propelled by a social shopping experience that keeps us closely in tune with the Dealmoon community, enabling us to curate great offers just for them. Our Singles Day 2017 selection includes our community's favorite items from the previous year -- including fashion, beauty and skincare items -- along with surprises and giveaways."
Singles Day was created by students at China's Nanjing University in 1993 as a celebration of pride for the unattached. Soon China's Alibaba made Singles Day a national phenomenon for Chinese consumers. Dealmoon's Singles Day 2017 event will reach millions more Chinese consumers living around the globe, starting with the company's approximately 20 million followers on Weibo and WeChat.
One brand to be featured on Dealmoon for the first time will be Belle & Bloom, a Sydney-based designer of genuine leather handbags and accessories. "We've known for some time that our items appeal to higher-end Chinese consumers," said Orit Stern, Belle & Bloom's global sales and marketing director. "It's a market we'd like to expand, so we're really excited to be working with Dealmoon to extend our reach globally and deepen our understanding of this consumer."
This is Dealmoon's fifth annual Singles Day event and will be its largest to date. This year's Singles Day offers will be available starting November 5 and continue through November 15 at www.dealmoon.com (English) or cn.dealmoon.com (Chinese).
About Dealmoon
Dealmoon operates the leading social shopping community for Chinese expats around the world, as well as the top e-commerce advisory platform for global consumer brands seeking to reach Chinese-language shoppers. In 2016 alone, Chinese shoppers engaged with Dealmoon more than one billion times from the U.S., Canada, Australia, Japan, Korea, France, Germany, Italy and Spain as well as China.
Dealmoon.com launched in the U.S. in 2009 in English and Mandarin, offering shopping recommendations tailored to Chinese consumer needs and wants.
In 2011 Dealmoon integrated with top Chinese social platform Weibo, expanding its reach to Chinese consumers worldwide. Providing not only product and shopping tips but also guidance on how to adapt to their new homes outside China, Dealmoon's Weibo and WeChat followers combined now exceed 20 million.
Dealmoon works with the world's best brands and partners to deliver a consistently high-end customer experience, combined with great deals and products consumers won't find elsewhere.
To learn more please visit www.dealmoon.com (English) or cn.dealmoon.com (Chinese).
