HOUSTON and NEW YORK, Nov. 09, 2017 (GLOBE NEWSWIRE/Korea IT Times) -- Harvest, the world’s fastest growing investor network with more than 230,000 monthly active users, today congratulated its clients and contributors who were recently honored at the Mutual Fund Education Alliance (MFEA) STAR Awards.
The ceremony took place on October 25th in Chicago, and ten firms that leverage Harvest’s content distribution platform won highly coveted STAR awards for innovation in marketing. The MFEA is a national trade association dedicated to strengthening ways the investment management industry serves investors and advisors.
Leveraging Harvest’s award-winning platform, Highland Capital Management was honored for best Educational Communications campaign in the Advisor Category – a campaign that was executed through Harvest. Highland partnered with Harvest to repurpose its own content to drive reverse-inquiry lead generation for interested financial advisors. Highland achieved significant return on investment with three pieces of relevant content over a six-month period. Harvest’s A.I. recommendation engine was able to maximize effectiveness by curating the content to financial advisors most likely to show interest.
“Highland has believed in Harvest’s mission from day one and has proven to be a client-centric and forward-thinking asset manager,” Peter Hans, CEO of Harvest. “We are proud to be part of this award and Highland’s success.
“Furthermore, Harvest is honored that several other of this year’s winners are using our platform to compliantly reach their target audiences at scale with compelling, value-add content that their clients can efficiently access in one place,” said Hans. These firms include:
- Columbia Threadneedle Investments
- Invesco
- Franklin Templeton Investments
- Janus Henderson Investors
- Legg Mason
- OppenheimerFunds
- The Royce Funds
- Thornburg Investment Management
- Wells Fargo Asset Management
About Harvest
Harvest is a financial technology company that leverages A.I to help investors efficiently and securely access the insight most relevant to them. Harvest’s compliance tools and customizable security settings allow for enhanced distribution and discovery across asset managers, institutional investors, advisors, individual investors and others. Through its proprietary data analytics engine, Harvest is able to maximize ROI for its clients while better aligning incentives through transparency and relevant engagement.
Media Contact:
Thomas Walek
Peaks Strategies
1-917-353-7575
twalek@PeaksStrategies.com
