Samsung Electronics has challenged itself to sell 10 million smart phones this year. This goal has doubled from last year, which shows Samsung’s aim to make smart phones their main products following touch screen phones. The company plans to keep double digit earning rates in the mobile phone sector, and the sale of smart phones will decide those results.
On March 1 Samsung reported that they sold 5 million smart phones last year, and they are planning to sell 10 million smart phones this year. This sales strategy revolves around the capabilities of the OMNIA, which is the flagship product in the smart phone lineup which brings in the most profit. The sales of OMMIA are outstanding - it was first sold in Singapore and was sold out for four consecutive weeks there. There have been 2.5 million OMNIAs sold in Europe, even though it costs over US$800. In Germany, for example, sales of the OMNIA are 20% of the market.
Second in line to the OMNIA, the Blackjack II has also recorded 1.5 million cumulative sales, and the BlackJack I was Samsung’s first million-item seller. Other large sellers include the Epix, sold steadily through American Telephone & Telegraph Co. (AT&T) in the US; the Multi-Touch II and Ultra-Messaging II which have also sold consistently in Korea. There have been 50,000 T*OMNIAs sold in Korea as well, which is barren ground for smart phones.
A senior official from Samsung said: “The megahit OMNIA drew people’s attention to Samsung’s smart phones. So, we raised our goals to twice last year’s to sell 10 million smart phones, and this plan will be launched this year.”
OMNIA HD, the talk of the expo at Mobile World Congress 2009 (MWC 2009) held in Barcelona last month, is going to take the lead to achieve the goal. OMNIA HD is equipped with a 3.7 inch Active Mode Organic Light Emitting Diode (AM OLED) screen and a camcorder feature that allows users to record videos in HD. It went down well with both the local press and the local people.
