A render of what the Green IT World section looks like at CeBIT 2009International ICT decision makers demand more information about green IT from producers and suppliers. This was a result of the current CeBIT TrendCheck carried out among more than 8,000 international experts. Sixty-nine percent of the interviewees stated that the information on green IT is not yet enough for investment decisions. Only every fifth respondent feels well informed at the moment. The CeBIT TrendCheck also showed that 74 percent of all people interviewed were not made aware of the topic green IT until the CeBIT 2008. Energy efficiency and environmental protection are becoming ever more relevant purchase criteria for international ICT decision makers.
In order to give the growing importance of green IT an appropriate forum, the world’s largest high-tech fair CeBIT is increasing its commitment to this topic considerably for the next event. The green IT World at the CeBIT 2009 will additionally be supported by the German Federal Government. It will take place under the patronage of the Federal Environment Minister Sigmar Gabriel.
A map of where to find Green IT World at CeBIT 2009'The CeBIT 2008 put green IT on the agenda of the worldwide ICT industry. It showed that businesses have taken on responsibility for the environment and offer solutions for all industry sectors. The CeBIT offers small businesses as well as international ICT companies the suitable forum for presenting their best products and services', Ernst Raue, CeBIT-Manager for the Deutsche Messe AG said at a press conference in Santa Clara, California. 'There is a substantial investment potential in this area worldwide, which can only be turned into an actual business deal at an event such as the CeBIT in Hannover', the president of the German trade organisation BITKOM, Prof. Dr. August-Wilhelm Scheer, added in Santa Clara.
On over 2,500 square meters, the Green IT World in Hall 8 at the heart of the business-processes-area will be one of the highlights of the exhibition grounds. Additional to company presentations, a lecture and discussion forum will provide for the necessary knowledge transfer. The Federal Environment Minister will also speak during a special green IT Congress.
