Frost & Sullivan: Workwear and Uniform Manufacturers Leverage E-commerce to Target Millennial Preferences
Frost & Sullivan: Workwear and Uniform Manufacturers Leverage E-commerce to Target Millennial Preferences
  • Roberta Chan
  • 승인 2018.03.28 05:02
  • 댓글 0
이 기사를 공유합니다

E-commerce is set to recast pricing strategies, supply chain and product mix supporting the opportunity for growth

SANTA CLARA, California, March 28, 2018 /PRNewswire/ -- The Global Visionary Science Team at Frost & Sullivan reveals in their analysis — North American Workwear and Uniforms Market, Forecast to 2021 — that e-commerce is emerging as a viable and profitable channel for workwear and uniform manufacturers that have seen their rental channel come under pressure in recent years. This is likely to disrupt the supply chain significantly, as manufacturers have to rethink their inventory management strategies. Industry feedback suggests that inventory management is critical for ensuring manufacturers have the right amount of stock at hand to meet orders in a timely and efficient manner.

For more information on Frost & Sullivan's analysis click here: http://frost.ly/2a7

According to Frost & Sullivan, manufacturers have to realign their product portfolio to suit the preferences of millennials. "Manufacturers will benefit from tailoring their product portfolios to suit the end-user preferences of millennials that are looking for garments that combine fashion and function."

Additionally, those manufacturers that can successfully leverage e-commerce are likely to benefit going forward as the outlook for the rental channel appears sub-optimal. End users are looking for value addition in their garments such as moisture-wicking fabrics, stain-resistance and anti-microbial properties. Manufacturers that are able to bring to the market smart workwear are also likely to see their products gain acceptance among a niche end-user group that favors technologically advanced products. Stable regional dynamics are likely to characterize the forecast period. NAFTA renegotiations, however, are likely to weigh in on some manufacturers as they carefully evaluate investment opportunities.

"The uniforms and workwear market is poised for growth as manufacturers realign their product mix to suit the needs of a largely millennial workforce. Additionally, the emergence of e-commerce as a reliable sales channel is likely to shift pricing and sourcing strategies," stated Frost & Sullivan.

The analysis reveals the following growth opportunities:

  • The millennial workforce offers significant opportunities for growth to manufacturers. This end-user base is looking for fashionable workwear garments that have a strong aesthetic element.
  • E-commerce is set to become a viable channel as millennial workers prefer to shop online, which is likely to give a boost to online sales.
  • The North American workwear and uniforms market is predicted to grow at 1.9% reaching $11.17 billion by 2021.
  • The Trump administration is expected to bring back manufacturing jobs to the United States, which should put the brakes on the decline in blue workwear sales.

Manufacturers have the opportunity to reach out to an end-user base with waning interest by bringing to the market blue workwear that is visually appealing.

North American Workwear and Uniforms Market, Forecast to 2021 is part of Frost & Sullivan's Visionary Science Growth Partnership Services.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Contact us: Start the discussion

North American Workwear and Uniforms Market, Forecast to 2021
K1C9-39

Contact:
Jaylon Brinkley
Corporate Communications – North America
P: +1 (210) 247-2481
E: Jaylon.Brinkley@frost.com

 


댓글삭제
삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
댓글쓰기
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.

  • #1206, 36-4 Yeouido-dong, Yeongdeungpo-gu, Seoul, Korea(Postal Code 07331)
  • 서울특별시 영등포구 여의도동 36-4 (국제금융로8길 34) / 오륜빌딩 1206호
  • URL: www.koreaittimes.com / m.koreaittimes.com. Editorial Div. 02-578-0434 / 010-2442-9446. Email: info@koreaittimes.com.
  • Publisher: Monica Younsoo Chung. Chief Editorial Writer: Kim Hyoung-joong. CEO: Lee Kap-soo. Editor: Jung Yeon-jin.
  • Juvenile Protection Manager: Yeon Choul-woong. IT Times Canada: Willow St. Vancouver BC, Canada / 070-7008-0005.
  • Copyright(C) Korea IT Times, Allrights reserved.
ND소프트