LG is ranked No. 2 in the world for TVs, and now it seeks the growing 3D market as the next key industry business. To tap into this developing market LG plans to sell one million 3D TVs by year end, which would be about one-fourth of the market. LG believes that the 3D TV market will sell 3.8 million units in 2010 and the number rocketing up to 13 million in 2011. Havis Kwon, LG VP, during a recent press conference stated, "Our goal is boosting market share in 3D TVs and as our target for 3D market share is 10 percentage points above our LCD TV sales target."
LG has recently announced the world's first 3D LED-backlit TV by saying that the LX9500 HDTV offers 480HZ TruMotion, 1,200 individual LEDs, and supports internet-enabled features. Nevertheless, Panasonic is showcases its 3D TVs in the U.S. at Best Buy and wants to sell one million 3D TV units by the end of March 2011.
Moreover, there has been an increase in 3D Blu-ray development due to movie studios are now interested in selling 3D content to consumers. However, this technology is still expensive, so consumers may stray away from it until the format is developed further.
