NEW YORK- LG Electronics (LG) announced today its sponsorship of "Starved for Attention," a new campaign by Doctors Without Borders/Médecins Sans Frontières (MSF) to raise awareness for and fight childhood malnutrition, a crisis affecting 195 million children worldwide. The LG Home Entertainment Company will contribute $500,000 toward the campaign and MSF's treatment programs along with dozens of its flagship INFINIA televisions for use in multimedia exhibits as part of the campaign.
"LG's support for MSF's Starved for Attention campaign reflects our shared goal of helping people across cultural and geographic borders and underscores LG's belief that no child should have to suffer from malnutrition," said Simon Kang, president and CEO of LG Home Entertainment Company.
Dr. Matthew Spitzer, President of MSF in the United States added, "LG's sponsorship of the Starved for Attention campaign is an important contribution to our medical teams' efforts to respond to this crisis and provides us with the latest technology to speak out about this unacceptable situation that requires a sustained response." In 2009, MSF treated 250,000 malnourished children in 34 countries.
The campaign will feature a series of multimedia documentaries, spotlighting the childhood malnutrition crisis, in "Starved for Attention" exhibitions across the world. The documentaries, produced by MSF in conjunction with VII Photo, will be displayed at the exhibitions using LG INFINIA televisions as canvases. The first exhibition will launch at the New York Times Center in New York City on June 2, followed by Milan, Toronto and other venues (for a complete list, please visit www.starvedforattention.org).
SOURCE: LG
