Given the amount of home shopping adverts seen, the actual shopping habits of Korea based consumers are deceptive at first glance. According to national statistics, the types of items with the largest, though relatively small at 1.7 percent increase as measured from first-to-first quarter, rise from 2009-2010 were household goods and motor vehicle parts and accessories. This 1.7 percent rise was reported to be worth KRW 52.3 Billion.
The rise in household goods is reasonably explanatory, given the obvious inconvenience of shopping with young ones and the standard nature of these types of goods as needs. The increase in online purchases for motor vehicle parts and accessories, though, is interesting. Sure if your car is incapacitated due to a faulty fan belt, buying the fan belt online and waiting for delivery makes sense. But if you like your car and travelling enough to purchase accessories, given that the reported statistics did not state what type of accessories Korea based consumers are purchasing, why buy from the comfort of the home Or is this increase an increase in mobile internet use to solve vehicle problems or compare prices for goods after viewing Consumption and purchasing behaviors can be far from logical in any country and this online behavior maybe one such example.
Statistics Korea also reported purchasing increases in commodities usually experienced prior to purchase such as cosmetics and sports goods and also travel arrangements when comparing 2009-2010 behaviors. The next quarter's statistics will be sure to be eyed by development teams and consultants alike. In fact, any party looking at identifying effects maybe traceable to Smartphone introductions or mobile internet use and indicators of ubiquity in practice.
