On January 29, Harex InfoTech Inc.(Park, Kyung Yang, CEO), UBpay (User Centric Mobile Payment Shared Platform) Service Provider, announces agreement to share UBpay to empower the app run by EASTAR Air, the nation’s low-cost carrier.

EASTAR Air, by including UB platform in its app, can now offer various customized payment services for travel, dining, rental car, taxi as well as an airline ticket reservation.EASTAR Air will also gain the ability to expand its user base at home and abroad to users of an allied company's service apps and institutions that use the UB shared platform. Harex InfoTech benefits with the opportunity to expand their service area based on the EASTAR Air clients.

UBpay is the user centric mobile payment service where the user directly requests payment authorization from the financial institutions like banks or card companies with no middleman, so it guarantees the user maximized benefits, the best possible security and much lower transaction costs. Once users register their payment tenders such as credit, debit, pre-paid cards, etc. in any app powered by UB only one time, users can freely select and use them in all apps that share the UB platform. Moreover, customer rewards such as loyalty points, discount coupons, gift certificates, and tips and donations are processed with the payment all in one interaction, maximizing user’s benefits and drastically reducing payment time. This makes it very convenient for users to manage all their transaction records such as inquiry, payment and loyalty point management.

Jang, Yunmi, the manager of EASTAR Air, states, “… it means a lot for us to be able to offer such convenient and extensive services to our clients through our app under the EASTAR brand.” She stresses that EASTAR Air would continuously introduce more of these types of beneficial services based on the collaboration with Harex InfoTech. Now all clients using EASTAR Air app can not only use EASTAR Air mobile payment service at over 320,000 affiliated stores in Korea but even enjoy various online to brick-and-mortar services.

EASTAR Air app and all other apps that share the UB platform(which is free) can offer mobile payment services with their own brands. Any apps (like EASTAR Air app) powered by UB are automatically connected to a user centric shared network and can share the user centric network. By utilizing the user centric shared network, EASTAR Air can offer more competitive customer services and collaborated marketing with other service apps powered by UB to maximize benefits to their users. 

UBpay is currently accepted at over 320,000 affiliated merchants including small mom and pop stores nationwide in collaboration with Zero pay, sponsored by the S. Korean government. Harex InfoTech Inc., based on the know-how from sharing the UBpay platform with various alliance partners with their own app services like banks, retailers, franchises, hospitals, is currently expanding the platform abroad into Vietnam, Indonesia, Philippines, Guatemala and 6 Central American countries, Africa, U.S., China and India.
 
■ Harex InfoTech Inc.
Harex InfoTech Inc. (Park, Kyung Yang, CEO), the pioneer of Fintech, announced first mobile card payment system in the world at Silicon Valley, on April 2000 and holds most critical patents applying to almost whole steps of mobile card payment service, multi-factor authentication system combining with PIN and biometrics, payment, cash out and remittance service with the mobile and the user centric payment platform shared with alliance partners. Harex InfoTech Inc. received the ‘Best Technology Awards’ in Innovation Project Awards hosted by Harvard University in 2013.  Harex InfoTech currently supplies the customized services to its alliance partners such as financial institutions, merchants, social-medias and various service providers with sharing Harex InfoTech’s own platform of user centric payment and opens whole new user centric economic world, creating true sharing economy. 

■ UBpay–‘User Centric Mobile Payment Shared Platform’
UBpay, shorts for Universal Benefits, is mobile payment, banking and commerce shared platform that offers an integrated payment service for users through their smartphones with all issues in S. Korea. By enabling users’ smartphones to request payment authorization directly to the financial institutions (like banks or credit card companies), UBpay is entirely differentiated from the conventional payment service in which merchant processors (router) request payment authorization to the financial institutions via middlemen.

Unlike the conventional payment services which require the merchant to have user’s financial information, UBpay operates by sending the user’s request for payment authorization directly to the financial institution through an end to end (E2E) security network without passing user’s financial information to the merchant. UBpay and all powered by UB apps are currently usable in various online and brick-and-mortar stores like CU (convenient store chain), SSG.com (One of the biggest online shopping mall), culture land (gift certificate exchange), APT maintenance and utility billing (8.5 million households coverage), unpaid highway toll payment, public home shopping, hospital, traditional markets and 320,00 affiliated merchants including a small mom and pop stores nationwide collaborated with Zero pay, sponsored by the S. Korean government.

When any businesses that currently offer their own services with the apps share the UB platform through the partnership, free of charge, they are able to provide not only mobile payment service but also diversified online to brick and mortar services with their own brands. “My shop service” that enables small merchants to offer mobile-based customer rewards services like loyalty points, coupon, stamp and to sell their products and services through the mobile, “Taxi Call and Pay by mobile”, “Medical FinTech Service” offering user one stop medical service from the hospital payment, e-prescription transfer to drugstore, and drugstore payment with allied medical insurance service, and “Recurring Payment Services”, etc.are some examples. Moreover, a variety of co-marketing can be developed among the partners that share the UB platform to increase the number of users and sales revenue.

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