Daelim Industrial is actively promoting digital innovation. While implementing smart construction by actively utilizing big data, it is also planning to establish efficiency, cost innovation, and productivity by combining IT technology and cutting-edge construction methods.
Daelim is said to be the fastest in the conservative construction industry to undertake digital innovation. Already, the company is accelerating digital innovation in everything from design and product development to marketing, cost, process and safety management.
Daelim was the only builder last year to develop a residential product, C2 HOUSE, by utilizing a big data center.
It has established big data on housing by analyzing generation tastes and lifestyle changes for more than 12 million domestic and foreign consumers. Based on this, it has completed C2 HOUSE, which is differentiated from design to structure and interior style.
The C2 HOUSE minimizes the wall's inner strength, which enables various floor plans to be tailored to individual characteristics. It reflected changes in residential behavior, where the average member per household becomes smaller, and consumer needs for a freer interior.
Analysis of data is also a top priority for marketing methods for sales. Housing transactions have dropped sharply and it has accumulated more than 2,000 unsold houses in Geoje due to the slump in the shipbuilding industry, which has led the local economy.
Daelim conducted a local close-up pre-marketing to analyze the needs of local customers. During the pre-marketing period, surveys of local people actively reflected customers' needs in their designs.
"e-Pyeonhasang Geoje Euro Island" introduced Daelim's own smart clean and care solution that improves the specialized exterior and air quality reminiscent of the image of the ocean city.
Digital technology is also rapidly being introduced in the design of apartments. Starting this year, Daelim is applying Building Information Modeling (BIM) technology from the planning and design phase of all apartments for the first time in the construction industry.
This technology not only shortens the duration of the design drawings, but also makes the quality of the design books perfect before ground-breaking by reflecting cost reduction, construction period reduction and risk elimination. The company expects that if errors in design drawings can be eliminated, errors and delays in actual construction sites will be drastically reduced.