The ITC Fair 2010, an international exhibition specialized in B2B in the IT and convergence fields, will be held at Songdo Convensia, a convention center in Incheon, from Nov. 3 this year for a three-day run.
More than 200 Korean and foreign companies are expected to participate in the international event under the slogan, "Experiencing Tomorrow Today, 2010."
Incheon IT Promotion Agency (IITPA) will manage ITC Fair 2010, the 9th in its kind, under the joint auspices of the Ministry of Knowledge Economy and Incheon Metropolitan City.
As ITC Fair 2010 was selected as the most promising exhibition by the Ministry of Knowledge Economy, the government will extend various supports for the international event, especially in the overseas marketing sector, including an export consultation meeting for global buyers, an IITPA spokesman said.
About 120 buyers form 15 countries are invited to attend the export consultation meeting and engage in in-depth export consultations with Korean IT and convergence companies, he said.
India Day
"In particular, IITPA will operate the 'India Day' on Nov. 5, the last day of the global event, where buyers from India are to meet with Korean counterparts operating small and medium-sized venture companies. Through the event, Korean makers are expected to explore new global markets and secure new export sources with minimum costs," said the spokesman.
IITPA also plans to attract some 500 Korean buyers in the IT and convergence fields to the event to help them promote domestic and foreign marketing effects and expand exchanges between industries.
"To maximize synergy effects, we also plan to hold a large-scale international conference under the topic of the 'prospect for the 2011 global IT market and strategy for overseas advancement, IT hot trend & new biz opportunity' by inviting world famous experts in the relevant sector," he stated.
Besides, IITPA will operate a variety of special halls, including u-Game PR Hall, where visitors can see the 2014 Asian Games in advance by using state-of-the-art IT technology, Robot Land PR Hall, the first robot theme park in the world; u-City PR Hall, Digital Cable TV PR Hall and IPTV Experience Hall, the spokesman explained.
Other events
The agency is also planning to operate an auction house for IT goods and other special products produced in Incheon, hold the MBC Game StarCraft Competition and other special performances during the event period.
"We are making all-out efforts to maximize marketing effects of small and medium-sized companies in the IT and convergence sectors and help them increase their exports through ITC Fair 2010," he said.
Those who hope to participate in the international event are required to make online application through the ITC Fair 2010 homepage (www.itc.or.kr). Those who finish the application by Aug. 20 can get a 40 percent discount in the participation fee of 330,000 won.
Those who attend the global event for the second consecutive year and get recommendation by any of 18 IT promotion agencies in the country also can get the discount service.
Meanwhile, Incheon-based companies are able to enjoy more favors. For instance, in the case of inviting foreign buyers, they can receive a free lodging services, he added.
