VKC pushes for Overseas Marketing Strategy to Attract Foreign Tourists
VKC pushes for Overseas Marketing Strategy to Attract Foreign Tourists
  • Lee Kyung-min
  • 승인 2010.07.14 16:21
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Cho Hyun-jae, Director of Tourism Industry Bureau of MCST

The 2010-2012 Visit Korea Year Committee (VKC) has been actively pushing ahead with four major projects this year to attract more foreign tourists to Korea, a top official of the committee said.

"The committee is making a strong push for four major projects in 2010 - differentiated overseas marketing by market, affluent incentives for foreign tourists when they visit Korea, special events offering something to see and enjoy and a campaign to improve greeting services for foreign tourists," Cho Hyun-jae, the Director of Tourism Industry Bureau of MCST, said.

The Visit Korea Year Committee (VKC) aims to attract more than 10 million foreign tourists every year, attain over $13 billion in tourism revenue and secure No. 21 position in terms of the global tourism competitiveness.

 

Kim Yu-na, Bae Yong-jun, PR ambassadors

Kim Yu-na is serving as a PR ambassador for the committee

Related to this, the 2009 Olympic figure skating champion Kim Yu-na and famous 'hallyu" star Bae Yong-jun are serving as PR ambassadors for the committee.

"First of all, we plan to dispatch a special tourism sales promotion team to China and Japan to attract tourists from neighboring countries. We will also stage active PR marketing by holding regular explanatory meetings to introduce Korea's tourism resources to foreigners at overseas offices of Korea Tourism Organization," said Cho.

He said, "In particular, the committee will engage in active promotion activity to help foreign tourists attend such global events to be held in South Korea such as the World Design Capital Seoul 2010, the World Championships in Athletics Daegu 2011 and International Exposition Yeosu Korea 2012."

To let foreign tourists see the appeal of provincial regions in the country, VKC also plans to hold the 2010 Hallyu Festival in Gyeongju, the World Food Tourism Festival in Jeonju, and Busan's Fireworks Festival.

Cho said, "For development of high-quality tourism products linked with the festivals, the committee is maintaining close tie-ups with relevant provincial governments."

He continued to say, "In addition, it will stage the welcoming service campaign for foreign tourists with the start of the inauguration of the Smile Supporters' group comprising college students."

 

Incentives for foreign tourists 

VKC is also implementing a program to decentralize foreign tourists centering on Seoul to provincial regions and attract more foreign tourists by offering incentives to shopping centers and lodging facilities.

"For instance, more than 20 hotels are applying the 'one more night program' to foreign visitors, with which they can stay one more night at hotel in case of more than three-night stay in Korea," said Cho.

"Besides, many shopping centers across the country are holding the Korea Grand Sale event, which provides foreign tourists with various incentives, including discount coupon service," he added.


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