Keang Nam Pharm's flagship product, "Lemona," will be exported to five countries, including Britain and Australia. Through the export deal, Kyung Nam Pharm will once again solidify its position in the global market and strive to establish its flagship vitamin C brand.
Kyung Nam Pharm announced on May 27 that it has signed export contracts with Nexus Pharma to export Lemona to a total of five countries, including Britain, Australia, the Philippines, Cambodia and Malaysia.
Nexus Pharma, which signed the contract with Kyung Nam Pharm, is a wholesale pharmaceutical company and has a direct overseas export business network, so it will be in charge of exporting Lemona overseas.
Kyung Nam Pharm, which has already selected BTS as its model for Lemona's advertising and has established its brand presence in China, the U.S., Japan, Canada, Vietnam and Taiwan. It plans to help Lemona settle in the countries through aggressive marketing, while further expanding its exporting countries.
"We are pleased that Lemona, who is being loved both at home and abroad, has entered the wider world beyond China, the U.S., Japan, Canada, Vietnam and Taiwan," a company official said. "We will do our best to further solidify the image of a global vitamin brand and create a brand that can be enjoyed by all ages and men and women."
