The site where LED digital signage is installed is a free outdoor advertisement zone by the government in Teheran-ro (“ro” meaning “street” in Korean), Gangnam-gu, Seoul.
The area is the center of the advertising industry designated by the Ministry of Public Administration and Security as a free-display zone for outdoor advertisements in 2016 and is often referred to as the local version of Times Square due to the abundance of state-of-the-art screens displaying advertisements of every brand imaginable.
LG Electronics is the owner of the huge billboard, which is about 10 stories high.
LG’s eye-catching LED digital signage solution is hard to miss. Two strikingly vibrant 10,000 nit displays – 21.8 meters tall by 12 meters wide – are embedded in a structure that measures an imposing 26 meters in height.
LG Electronics built the outdoor advertisements in front of the one of the most well-known landmarks on Teheran-ro, the Grand InterContinental Seoul Parnas Hotel.
LG’s customized sign is a freestanding double-sided billboard, a rarity even in a city as fast to adopt new technology as Seoul.
LG oversaw the entire project from start to finish, including the design and construction of the entire structure.
And consistent with LG’s many other display products such as TVs, monitors and laptops, LG’s Gangnam LED digital signage features extremely small bezels so that passersby see only the stunning images displayed on the screen.