Big Hit Entertainment has joined hands with Kiswe Mobile, an American live streaming solution company.
Big Hit and Kiswe announced on June 9 that Big Hit Global CEO Yoon Seok-joon and Kiswe Chairman and founder Kim Jong-hoon, and CEO Mike Shabel signed a memorandum of understanding (MOU) on June 8 and promised a global partnership between the two companies.
Through this partnership, the two companies will start to expand their global business and services in earnest by pursuing innovation in the global fan experience. In particular, Big Hit's global fan community platform Weverse will introduce various services and implement 'one-stop service in the music industry'.
The strategic partnership was made with the aim of maximizing the synergy of the capabilities of both companies to provide music fans around the world with a more enjoyable and extensive performance experience.
Big Hit's strong content planning and artist IP and Kiswe's technology will meet to develop and introduce customized services so that fans can enjoy content in an optimal manner in a changing global performance environment.
"Through this agreement, we have opened up the possibility of various innovations in the global market by meeting Big Hit's contents and planning, and Kiswe's technology," said Big Hit Global CEO Yoon. "Based on Big Hit's philosophy of considering fans' demand first, we will find a place to maximize partnership synergy and develop and introduce services that customers want."
Meanwhile, Kiswe CEO Mike Shabel said, "Through the partnership between Kiswe and Big Hit, we have expanded Kiswe's activities in the global sports and media sectors to the music sector, and both companies are able to challenge new businesses. I think this partnership is the beginning of fan experience innovation in the future."