EBS’s Education Contents Go Global by Google
EBS’s Education Contents Go Global by Google
  • Kim Sung-mi (info@koreaittimes.com)
  • 승인 2012.05.21 15:30
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SEOUL, KOREA — Korea Educational Broadcasting System (EBS), Korea’s largest free-to-air public education broadcaster, has agreed to make EBS education contents available on Google’s YouTube, the world’s largest video sharing site. On May 15, at the headquarters of Google in California, US, EBS signed a contract of providing EBS contents to YouTube. This contract has paved the way for distributing EBS contents legally around the world. According to the terms of the contract, EBS will open its official channel on YouTube and supply educational programs related to Korean language education and Korean culture, which have in high demand in other nations on the back of the Korean Wave propelled by the popularity of K-Pop. In particular, EBS’s world-class documentaries and program contents for pre-school kids will be also available on YouTube to give foreigners better access to EBS’s high-quality programs.

EBS has agreed to make EBS education contents available on Google’s YouTube. Dr. Kwak Duk-hoon, CEO of EBS (3rd from left) and Robert Kyncl, president and the Global Head of Content of YouTube(3rd from right)

After the signing of the contract, Dr. Kwak Duk-hoon, CEO of EBS met with Robert Kyncl, president and the Global Head of Content of YouTube to discuss ways to cooperate in the areas of global educational service and educational content. CEO Kwak Duk-hoon said, “It is very meaningful that educational content of EBS promote the concept of “smart education” era and advance via global video sharing platform “YouTube.” As EBS aims to become one of the world’s best education media group, the business partnership of EBS with Google YouTube will help us take a giant step towards becoming one of the world’s leading providers of educational content.”

The Vice President Robert Kyncl said, “I know that Korea is famous for its zeal for education. Google also sets a high premium on education. YouTube is the optimum channel to amplify educational effects. This partnership will enrich YouTube with Korea’s educational content and allow global YouTube users to take advantage of high-quality educational content.”

By capitalizing on You Tube’s content verification technology called “CID (Content ID), which creates an ID File for copyrighted audio and video material, and stores it in a database, EBS will be able to effectively manage its intellectual property rights to EBS contents. EBS mentioned that by obtaining a new worldwide distribution channel EBS will gain an opportunity to draw up a new strategy of creating content in the new market. EBS and Google are set to have further discussions to thrash out ways to distribute EBS content on a larger scale.

 

The Global Educational Environment Is Changing

BBC Learningzone Website

The global trend of actively utilizing class clip contents at schools seems to have drawn Google’s attention to EBS educational content. Major broadcasters in nations around the world are gearing up for the smart learning era by improving educational quality through class clip contents. Lee O-Young, former professor at Ewha Womans University in central Seoul once said, “Global education is morphing in to a process-oriented from a result-centered.” Korea’s EBS, the US’s Discovery Education, the UK’s BBC, Japan’s NHK Digital Curriculum and France’s Lesite TV and France5 are the major producers of class clip contents in the global smart learning market.

The US’s Discovery Education turned Discovery Channel’s 70,000 documentaries into class clip contents which are being used by nearly 35 million students and about 1 million teachers at over 70% of the US’s schools. Discovery Education’s class clip contents that cover all the subjects including science, history and math come in the form of high-quality videos. All the class clips come with subtitles in major languages.

BBC Motion Gallery (BBCMG) adapted its broadcasts into 600,000 hour long class clips which are viewable and downloadable at the moment. Detailed video images regarding the history of nature, wildlife, news, geography, painting, music, celebrities, dignitaries, culture and art are available. BBCMG’s archive is also being tapped into by the Prince’s Trust, the English Cricket Board, China Central Television (CCTV), NHK and CBS News. Chanel4 has edited its broadcasts with educational value into class clips that last one to five minutes. Along with those class clips, curricular material services, DVD services and teachers’ note services are offered.

Japan's public broadcaster NHK also has edited its broadcasts into 3,000 class clips, which are now in service for teachers and students. Class clips with a running time of one to two minutes were created to help primary and middle school students study math, science and the subject of society. To help teachers prepare for their classes, NHK also offers guide services to facilitate video searches and the use of NHK class clip contents. On the other hand, to help students do their own research and homework, NHK presents various kinds of videos, data, vocabulary books, relevant links and photos.

Class clip contents created by Lesite TV of France5 (a public television network in France) are categorized into clips for teachers, clips for teachers and librarians and clips for students. Besides, its class clips are indexed by key points of 20 curricular courses. Also, each video comes with interactive educational modules and documents such as reference documents and images in PDF format. France5 has also transformed their broadcasts into 3,000 class clips and is offering those class clips with reference documents attached to teachers and students. There are plenty of other educational institutions who are engaged in the production of class clip content. MIT (Massachusetts Institute of Technology) is one of them.

 

EBS’s Educational Clips Catches the Eye of Google

EBS EDRB Website

EBS Educational Digital Resource Bank (or EDRB www.edrb.co.kr), which opened in November in 2011, is housing approximately 37,400 open clips as of now and about 17,000 video clips are currently in the making. EDRB’s goal is to produce up to 70,000 class clips by the end of this year. EBS has drawn up a five-year plan for the production of class clips in the mid-term to meet the goal of producing as many as 200,000 educational video clips by 2015.

EDRB can be called as a treasure-house of digital education for both teachers and students. All the contents including EBS documentaries are edited into video clips that last up to five minutes and then EDRB uploads those clips as audio-visual educational materials. Data are available in the forms of videos, images, texts and activity to encompass data retrieval and data use by teachers and students. As for the production of video clips, EDRB Content Research Society was created to allow teachers to get involved with content production: first, teachers watch EBS programs and select out educational video clips to produce class clips.

EDRB can be called as a treasure-house of digital education for both teachers and students. A teacher is teaching her students a word with EDRB class clip contents.

EDRB also offers high-resolution (1Mbps) video services to maintain the quality of their video contents, which are based on Korea’s metadata standard “KEM 3.0.” In addition, the convenience of data searches and user friendliness are enhanced by functions such as keyword searches, categorized searches, content packaging, copies of uniform resource locators (URL) and SNS data sharing. On top of that, the use of UCC and E-Book solutions helps produce teaching and learning materials by using EDRB contents. All of the data is based on open API (a word used to describe sets of technologies that enable websites to interact with each other), so relevant information on Edunet (www.edunet4u.net) and national information portal (www.knowledge.go.kr) is offered as additional educational data to support teaching and learning processes. Kwak Duk-hoon, CEO of EBS, said, “No matter how excellent some educational materials are, if they are not easy to use, they are, unfortunately, useless. Thus, we have paid keen attention to better accessibility and user friendlines.”

To expand its educational material business in connection with other fields such as universities, culture and other regions, EBS plans to broaden its database via UDRB (University), CDRB (Culture), KDRB (Korea) and ADRB (Asia). Furthermore, EBS aims to supply high-quality educational contents to teachers and students around the globe. EBS’s future moves deserve attention since its collaboration with Google definitely has brought EBS one step closer to its goal of globalization.


Smart Learning plans six-part series

 

1. What is Smart Learning

- Along with e-Learning and Cloud Computing, Comes the Advancement of Smart Learning(Published)

2. Smart Education Scheme and the Model; Charmsaem Elementary School

- ‘KERIS’s Smart Education Scheme’ (Published)

3. Smart Learning business model

- The best Time for Korea's e-learning Companies to Show Korean-type Smart Learning(Published)

- 4CSoft – Innovative and Advanced Smart e-Learning solutions(Published)

4. Smart Learning models, Smart Education Polices (MEST) and industry-specific Smart Learning Approaches

-Korea Hosts 5th APEC Education Ministerial Meeting in Gyeongju in May(Published)

5.  The future of smart learning depends on contents

- EBS’s Education Contents Go Global by Google

6. Build a cloud-computing environment


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